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Creative Pavan > Free Fire > Free Fire Roars Back to India with Cricket Icon MS Dhoni as Brand Ambassador 2023
Free Fire

Free Fire Roars Back to India with Cricket Icon MS Dhoni as Brand Ambassador 2023

Garv Patel ( Mew )
By Garv Patel ( Mew ) Published August 31, 2023
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Garena, the renowned Singaporean online game production powerhouse, is getting ready to return its famed Battle Royale phenomenon, Free Fire, to the Indian gaming market, which would be an exciting development for Indian gamers and esports aficionados. The news that none other than cricket legend MS Dhoni would take on the role of the game’s brand ambassador adds an additional surge of excitement to the announcement. Following a hiatus brought on by the Indian government’s decision to ban various Chinese applications, including well-known video games like PUBG and Free Fire, in February 2022 over security concerns, Free Fire has triumphantly returned.

After the triumphant resurrection of another well-liked game, BGMI, the Indian gaming community has been excitedly anticipating the probable revival of Free Fire. As notable esports and content creators like Diptanshu Saini and Gyan Gaming made suggestions about the game’s revival, speculation reached a fever pitch. Fans across the country have finally received their wish as Garena presented plans for Free Fire India, a version specifically created to meet the requirements of the Indian government and appeal to the preferences of the local audience. The day that players can once again enter the fascinating world of Free Fire is September 5, 2023, so players should put that date on their calendars.

 Free Fire
The first week of September will see the debut of Free Fire India. (Photo by Garena)

The collaboration between Free Fire & Hiranandani Group

Strategic cooperation between Garena and Yotta, a Hiranandani Group company, was a key step in this comeback. Two Memorandums of Understanding were signed during this collaboration, leading to extensive rumours regarding the game’s eventual return. Garena has recruited Yotta, a cutting-edge provider of digital transformation services, to help with the game’s local cloud hosting and storage infrastructure in order to address the security issues that caused the initial ban.

Free Fire India is intended to be an exclusive app serving the Indian market, according to Vaibhav Das Mundhra, Senior Manager and Game Producer at Garena. It will be jam-packed with distinctive features and content that appeal to Indian players’ interests.

The UP Government signs a memorandum of understanding with Garena to promote eSports in the state.

They will organise International esports events and tournaments in Uttar Pradesh for the growth of Indian Esports talent across the globe.#FreeFire #Garena #ESports pic.twitter.com/zPuJI20baW

— Yuvraj Jit Baruah 𝕏 (@YuvrajJitBaruah) July 29, 2023

The appointment of MS Dhoni as the game’s brand ambassador is a ground-breaking feature of Free Fire’s comeback. The legendary former captain of the Indian cricket team, who is an avid fan of Battle Royale games, will now become the first Indian athlete to be included as a playable character in a game. Dhoni’s digital avatar, appropriately named “Thala” after his name, will adorn the virtual battlefields of Free Fire. The intention of Free Fire India is to invite numerous additional Indian sports stars into its virtual world, which will significantly increase the enthusiasm. Leander Paes, Saina Nehwal, Sunil Chhetri, and a host of other players are prepared to join the cricketing master in the game.

The gaming community is anticipating Free Fire’s much anticipated return as the countdown to its arrival begins. Additionally, Garena disclosed the allocation of spaces by geographic region for the FFWS 2023, with two slots still available. Indian gamers are ready to grab those coveted slots and leave their imprint on the world esports arena as Free Fire’s return coincides with MS Dhoni’s avatar making ripples in the gaming industry.

As per some sources & reports, Sunil Chhetri will be featured in the Free Fire India comeback trailer 🔥 | If this is true, Then you know what to do 😉!

— Yuvraj Jit Baruah 𝕏 (@YuvrajJitBaruah) August 29, 2023

In conclusion, Garena’s decision to bring back Free Fire in India and the charismatic MS Dhoni’s role as the game’s brand ambassador represent a significant turning point in the history of gaming in the country. The meticulously crafted Free Fire India, supported by a strong local infrastructure, demonstrates Garena’s dedication to provide a top-notch gaming experience while upholding the strictest security regulations. Gamers all around the nation may get ready for a thrilling voyage with the famous Thala and a variety of prestigious Indian sports figures as the virtual battlegrounds get ready to come alive once more. Undoubtedly, a fascinating new chapter in India’s esports history will be seen by the gaming community.

Also Read: The Guard VCT 2024 Controversy as Tensions Rise results in hate

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