Mobile Games

Sticker Chat App to Shut Down This Month, ‘India Won’t Have Messenger


Sticker Chat App to Shut Down This Month, 'India Won’t Have Its Own Messenger' CEO Kavin Bharti Mittal Says

hike sticker chat app said to have millions of user that spend approximate 35minutes per day. 

The hike is shutting down its Sticker Chat application, founder and CEO( Kavin Bharti Mittal) confirmed.

The company is ‘sunsetting’ Hike Sticker Chat in January 2021 itself.

Mittal said that even though the app is shut down,

HikeMoji will available other services.

the Hike Sticker Chat app has millions of users that spend approximately 35 minutes per day on the app. 

the app has not been as successful as the company hoped, and Mittal recently posted network effects of foreign apps are too strong, for India to have its own messenger.

Mittal says on social media that the Hike is shutting down in January 2021.

The executive says that all user data will be available to download in the app, and users’ HikeMoji will continue to be available in two of its new apps – Vibe and Rush.

that has launched with version one offering users to play games like Carrom and Ludo.

The Hike Sticker Chat app launched in April 2019,

over 30,000 stickers in 40 Indian languages.

By December, the app had one-two million weekly active users and Mittal confirmed plans to start generating revenue in 2020 by building a virtual economy around HikeMoji and HikeMoji stickers.

As mentioned, HikeLand has revamped to now be called Vibe by Hike. Vibe will be an approval-only community that means users have to apply to join.

Mittal says that over 100,000 people have already applied for Vibe.

The company has introduced an enthusiast place for registration as well.

 Rush by Hike offers a series of games to users, including ones like Carrom and Ludo.

The company says that it will introduce more games in the future.

The Rush by Hike app is available for iOS users on the application store, and Android users should see the application go live on Google Play in the coming week

This entire Hike portfolio reign comes at a time.

when WhatsApp has embroiled in a controversy surrounding,

its new policy that users must accept,

or else they will not be able to use WhatsApp after February 8.

WhatsApp said the new instruction remains unchanged for consumer chats, and tweaks have only been made for business accounts.

Several users migrated  to other apps like Signal and Telegram in protest

Mittal uploaded that India won’t have its own messenger, India bans Western companies.



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