In India, the gaming industry has been since 2015. The number of gamers in India has increased 10X since 2010 and reached 250 million by 2018 and it is estimated that the number of gamers will likely to be increased to 628 million by 2020.
A respectable name: E-sports
In the last decade or so the rise of ‘esports’ have a major impact on the gaming community. These devices specific sports which are been played virtually on desktop, mobile, or console has been growing really fast. India is one of the key markets because of it’s age profile, the sheer amount of quantity of players and inclination towards sports and games. In India, most of of the rise in growth is because of mobile phones.
India gaming market is said to grow to 1.1 billion in 2021. The business around games is amazing there is a whole ecosystem of businesses around games like designing, animation, character, storyboarding, rendering, exporting, testing, marketing, development, etc. The major growth is going to happen in Asia and particularly in the Middle East, Southeast Asia, and India. India’s gaming community on platforms like YouTube, Twitch, and Discord have grown exponentially, now the community is interacting with each other on this platform and get the insights regarding the game, live plays, streams, tricks, and updates, etc. The global revenue is estimated to increase to $151.7 billion in 2021. These major games like Clash of Clans, PUBG, Fortnite, etc have their major tournaments in the country with the big cash prizes. Some of the sources say that the PUBG mobile is generating revenues in India which are comparable to the Dream11 which is one the Indian gaming Unicorn. Daily there are millions of the content been consumed on the YouTube and twitch many creators in India have started streaming live gameplay and they have millions in following. The average watch time is around 1 hour per user and which is increasing fast as quoted by Harsh Kothari, founder of Neon Gaming.
Mobile phone accessibility
The mobile industry grew by leaps and bounds since 2014. Smartphones got much cheaper and affordable. The importance of smartphones cannot be denied in the evolution of gaming as more and more games were been played on the mobile. India was one of the top countries with the highest number of downloads of apps. Thus with the smartphone penetration in all parts of the country and complement it with the cheap internet and you got a perfect opportunity to succeed. These games provide engagement which leads to the in-app purchases thus the mobile availability has been a major factor for the games.
Impact of the Internet
With the launch of JIO internet prices dramatically went down and internet penetration has increased and now total India internet population is around 500 million and it’s growing tremendously. Thus with the affordable access to the internet in all parts of the country made the gaming industry boom and people started playing in groups and online battle royale became more fun and enjoyable. Thus the gaming apps are on rising and thousands of new users are joining daily. the games like fantasy cricket league have also made garnered a huge audience.
Career in gaming
There are many opportunities in gaming many companies are hiring gamers to produce a consistent stream of content for the audience. There are many tournaments organized by many companies like ESL, PUBG, etc. this tournament have amazing prizes starting from lakhs to more than a crore.
There are many games which grown into popularity in the Indian market like the clash of clans, PUBG, Fortnite, mini militia, etc. The population of the country presents an amazing opportunity for the games as they have a huge market in the audience and money perspective.
These all factors in conjunction have to lead to the tremendous growth of the gamers in India. Game On!