Bangalore, August 10, 2023 – In a groundbreaking partnership that aims to bridge the gap between esports and traditional sports, Bangalore-based Indian esports organization Gods Reign has joined forces with Times OOH, a leading advertising solutions provider, as the title sponsor for the ongoing Battlegrounds Master Series Season 2. This collaboration not only signifies the growing influence of esports but also demonstrates the industry’s capacity to captivate a diverse audience.
Times OOH specializes in advertising solutions across various high-visibility locations such as airports, metros, city media, and digital out-of-home (OOH) inventories. As part of this partnership, Gods Reign and Times OOH have devised an ingenious billboard advertisement campaign that will span multiple cities across the country, including Delhi and Bangalore. This initiative seeks to engage with traditional sports spectators and bring esports into the spotlight alongside conventional sports.
One of the most prominent features of this sponsorship deal is the exclusive placement of Times OOH as the title sponsor on the official BGMS Season 2 team jersey of Gods Reign. This strategic positioning ensures Times OOH’s brand visibility not only on the field of play but also among the passionate esports fan base.
Aman Nanda, the Chief Strategy Officer of Times OOH, expressed his excitement about the collaboration, stating, “As an advertising organization, we view esports as the next major disruptive category, particularly in the OOH space. It caters to a wide array of audiences, especially at locations like airports, which attract a considerable number of high-tech and sports enthusiasts.”
Gods Reign has already made its mark in the Battlegrounds Master Series 2023 by securing a spot after an impressive performance in The Grind. The organization managed to secure the 7th position at the end of Round 2’s Week 1, solidifying their presence in this highly competitive tournament. Fans can catch all the action of BGMI Master Series Season 2 live on the Star Sports network.
Why Gods Reign Collaborated?
This collaboration between Gods Reign and Times OOH demonstrates the increasing convergence of esports and traditional media, paving the way for further expansion of the esports ecosystem. Esports has rapidly evolved from a niche interest to a global phenomenon, attracting a vast and diverse audience. As organizations like Gods Reign continue to make strides in the competitive esports landscape, partnerships with established brands like Times OOH only serve to reinforce the legitimacy and reach of this burgeoning industry.
The Battlegrounds Master Series Season 2 has already witnessed intense competition and thrilling moments, and with the addition of Times OOH’s support, the event is poised to garner even greater attention. As the esports and advertising worlds unite in this unique partnership, spectators can look forward to an innovative blend of traditional and digital experiences.
With this collaboration, Gods Reign and Times OOH aim to showcase the immense potential of esports to captivate the hearts and minds of fans across India. As the tournament progresses, all eyes will be on Gods Reign as they compete under the spotlight of their new title sponsor, Times OOH, solidifying their position in the ever-evolving landscape of competitive gaming.
Also Read: Exploring India’s Gaming Industry: Is Esports the Next Big Frontier 2023?
